Healthy eating is expensive.
This is the number one food fallacy I hear from people when I discuss my lifestyle with them. People feel fresh fruits, veggies, lean meats, and whole foods in general are way above their price point so they go for packaged, convenience foods instead. To some degree it’s true. Some healthy foods (mostly the specialty/fancy items) are more expensive than their ‘junk food’ counterparts. But for the most part simple, real foods are pretty darn cheap! You just have to know what you’re looking for and do a little planning in advance.