I have had a massive stack of magazines piling up ever since school started. All of my favorites have been pushed to the side in favor of more scholarly reading 🙂 Think textbooks over Fitness, Health, and Shape! But I’ve had some time over the past few days for a little leisurely reading and you can bet I took full advantage.
While I was thumbing through my magazine stock pile I noticed something that rubbed me the wrong way. Let me ask you something…
Do you think a magazine should maintain its ideals 100% or is it okay to have ads that contradict what the magazine is trying to promote?
For example, a vegan magazine with an ad for an organic butter company or a health magazine discussing safe ways to lose weight with an ad for diet pills.
This trend even makes its way on to blog ads sometimes!
Anyways, the reason I bring this up is because personally I think if the articles in a magazine are claiming one thing, then the ads that the magazine chooses to publish should match those opinions or at least support them in someway. As I’ve been reading I’ve noticed more and more the contradictory nature of magazine. Granted I know they have to make money and have to have to certain number of advertisements…but I think they should make the extra effort to find brands that fit the image they wish to promote.
Most recently I was reading in article in one of my favorite magazines about how doctors are rescinding their previous claims that saturated fat is bad for us and how it is actually a very healthy source of fat (when consumed from natural sources!).
The whole article promoted eating whole foods, limiting low-fat-sugar-carb-calorie processed products, and upping the fat content of your everyday diet. So after reading the article, I was kind of shocked to see this on the next page…
An ad for “light” ice cream!
The article had just talked about how you’re better off having a small amount of the real thing made from a few simple ingredients, rather than something loaded with extra sugars and additives to make up for the lack of fat.
Magazines seem to be walking the walk, but not talking the talk. Not promoting or practicing what they preach.
I’m not saying that having a contradictory ad like the ones I mentioned above necessarily take away from the content of the magazine (heck, most people probably don’t even notice stuff like this!), but for me at least it just irks me a bit. It makes me feel like the magazine either A. is more concerned with money than maintaining their values and message or B. don’t really believe in their content and are just choosing to discuss the hot topics of the present.
The uptick in this trend is definitely going to make me a little more choosy when it comes to making magazine (or media in general!) purchases!
So what do YOU think?
Do you feel magazines or media outlets in general should only have ad campaigns that go along with their ideals?
Do you even notice this or does it not bother you at all?
Have a great day/night friends!
Today’s Healthy Help: Cut my neighbors lawn after cutting my parents lawn! Had to use a push mower since our regular one was broken…it was kind of fun actually!